TEAM THEORY
From transactional recruiting to collaborative team building.
How one agency challenged executive recruiting.
THE CHALLENGE
A personnel agency with fresh ideas about hiring and team building needed a positioning, name and identity that showed they were everything but a typical recruiter.
REPOSITIONING
The brand positioning, called "Team On Up," captured their holistic, strategic process of translating business objectives into human capabilities, not just collating individual resumes.
A NEW NAME
Next, we went through a rigorous process of renaming the agency, from David Osborne Consulting, to Team Theory, which reflected their incorporation of cutting edge thinking about leadership and team dynamics into the hiring process.
LOGO AND WEBSITE DESIGN
With the help of my network of designers, we created a bold, energetic new logo and supporting website.
Detail 4
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