Age of Reason helps ambitious organizations discover their big cause, true purpose and motivating ideals and tell a unique story for modern times.
Founded and led by David Horowitz, we draw from a network of the best independent strategists, designers, writers and advertising mad men.
Our Approach
The most resonant brands help people take sides — galvanizing movements (Freelancers Union, Greenpeace), shifting our culture (Nike, Levis), expressing our social values (Wholefoods, Patagonia) and altering economic organization (Airbnb, Oscar).
Our Values
We believe brands are focused passion. Brands based on big ideas and touch and inspire customer and internal stakeholders. Branding that affects more than just marketing, but impacts business strategy, product development, and internal culture.
Why Work With Us
As a business leader, you need a brand that connects your business to the most vital ideas in our culture. A strong brand is more than fonts, colors attributes and aesthetics — it’s tied together with a bold and resonant idea that stokes the imagination, challenges and excites, all the while remaining true to your organization.
Services
BRANDING + INNOVATION
Brand positioning
Brand architecture
Product innovation
New Brand Creation
Mission and Vision
Design Strategy
Personal Branding
INSIGHT DISCOVERY
Cultural trends analysis
Focus group moderation
Ethnography
Semiotics
Brand audits
COMMUNICATION
Account planning
Copywriting
Brand messaging
Naming
Communications audits
New business pitches
TYPICAL PROBLEMS WE HELP WITH
BRAND
- We know what’s great about us, so why don’t customers just get it?
- Why do people love our product more than our brand?
- Why does it feel like our competitors are always a little more exciting than us?
- We offer so many diverse things — but what really drives sales?
- Are we disrupting our category too much — or not enough?
- We want to pivot or merge with another company—how do we make sure it strengthens our brand?
INNOVATION
- How can we better understand the future market and consumer needs we need to serve?
- How can we grow with new products/services that differentiate us and add value for customers?
- How can our company build a new brand from the ground up?
- We’re ambitiously trying to do something new — how do we talk about it?
CREATIVE EXPRESSION
- We need a new website but how do we make sure it stands out and reflects our brand?
- Why can’t we nail our logo / package / product design?
- Our company / product name doesn’t quite work - could we do better?
- How do we lose all the jargon and find our unique voice?
ABOUT DAVID
David is the head (and heart) of Age of Reason, which he founded to help companies navigate the murky world of branding and present their best, true selves to the world. Clients recognize his ability to quickly and intuitively identify what drives organizations and their audiences and to craft authentic brand brand narratives that inspire and motivate internal and external constituencies. He has created communications and design strategies for Bloomberg, Yoplait, and Larabar, developed product innovations for Coca Cola and Remy Martin, and built new brands such as Dubai South and PETCO.
David holds an MA, M.Phil. and PhD from Columbia University and a BA, magna cum laude, from Brown University (Providence, RI), all in modern cultural history.